Summary
Creative Direction – Data Visualization – News Storytelling – Mapping Design – Diagramming Strategies – Team Building
Accomplished digital media data-designer editor and creative director with a proven record in human-centered design, information design, user experience and information architecture. Expertise producing innovative interactive products. A professional with deep understanding of information graphics, digital data product design for web, mobile and apps IOS / Android UX design applications. Approachable mentor / coach able to foster an agile corporate environment.
A professional designer thought leader infodesigner expert, familiar with strategic product design thinking best practices through emphasizing-researching-defining-ideate-prototyping-testing-launching. A problem solver with unique unconventional visualization thinking approach. Capable to translate ideas into interactive outcomes on physical signage, digital web, broadcast. Adds visual graphic standards throughout Corporate Identities, Cartography, Web/Apps UI/UX. Always challenging himself on visual opportunities in the interactive digital media arena.
[ in the works ] The World of Rice
project in development » click/touch to view presentation
Data Design Work
Tap/click thumb to view and interact with project. DataStoryLab » news reports, Interactive storytelling, Infographics and data visualization
Creative–Technical Blend Attainments
Provided thought leadership and information design expertise regarding strategic product design thinking, designed best practices through platform compatibily, navigation, color skins, graphics / typography, multimedia, content presentation, functionality, accessibility, in outstanding web and mobile products for an audience of English and Spanish speakers.
Led design team, applying unconventional approach to visual thinking, translating ideas into interactive outcomes on physical signage, digital web, broadcast, resulting in (a diplomatic) collaborative atmosphere between back-end engineering, content journalism, analytical and marketing sales teams.
Professional Experience
Moody's Investors Service (currently working)
July, 2018, ~ present work
VP-Sr. Data Visualization Designer; Moody’s Investors Service
- Strategy, verticals, Infographics & Data Visualization Lead for Moody’s Investors Service
Apr, 2018, ~ present work
Parsons Design New School, NY
- Infographics & Data visualization online program, School of professional Studies.
Tata Consultancy Services, Tata America. TCS.com
UX Practice, Design Lead for Tata America, TCS Interactive
- Design consultancy, advising and management for TCS America.
2018, ~ present work
Parsons Design New School, NY
- Infographics & Data visualization online program, School of professional Studies.
Data Story Lab
2016 Nov – 2018 Feb
Data Designer
- Consulting design services on data visualization, Interactive Infographics storytelling and strategic user experience prototypes
NBC Universal, News Local Media
Director of Creative Services
- Developed, designed and coordinated user behavior for desktop and mobileweb, IOS/Andoid Apps for NBCOTS and Telemundo Stations Local News, ensuring completion of q/a user testing of products prior launching live. • Supported CoziTV and TeleXitos desktop and mobile sites applying UX/UI design and front-end development directing team. Fine tunned interactive design products for NBC Winter Olympics Sochi and Summer Games in Rio 2016.
- Assisted news editors, marketers and engineers to create and implement a interface with attractive visual news storytelling.
- Managed UX/UI design team through Products sites and apps redesign. Worked with creative marketing teams across the Company supporting Broadcast blend into Digital creative initiative
Thomson Reuters (reuters.com)
ABC News – Disney (abcnews.com)
Reuters.com: Senior Information Designer Editor
- Managed, developed and designed global redesign sites, news module widgets and all user standards functionality for the Digital News Reuters family sites following Reuters General Style Guide of Jounalism, resulting a match its Corporate identity for global sites on the web.
- Worked with stakeholders to create and implement a new interface on its proprietary CMS to serve consumer-facing news and information websites sites with support outsouce design agency, resulting an outstanding global sites for Americas, United Kingdom, Japan and India.
- Led and directed and developed a real-time data (feed from NOA) Hurricane Tracker in 2009, ensuring the Reuters Tracker, a tremendous news asset to the Company, still up to date in use.
- Worked with stakeholders to create and implement a new interface on its proprietary CMS to serve consumer-facing news and information websites sites with support outsouce design agency, resulting an outstanding global sites for Americas, United Kingdom, Japan and India.
- Created infographics and interactive news storytelling for Reuters.com Worked with editorial teams in United States, United Kingdom, India covering news design projects such as UK Elections 2012, Davos Conference, London and Vancouver Olympics Games, World Cup in Brazil and various major news and weather events, resulting in a major news and financial presence in the US promoting Thomson Reuters news andfinancial wire services.
ABC News, Creative Director
ABC News – Disney (abcnews.com)
Creative Director
- Managed a group of designers, video and photo editors for day-to-day newsroom adding visual content for Corporate TV broadcast news, shows sections on Web and Mobile. In conjunction with ABC News Now cable news network, resulting a substantial metrics increase in page views on national website.
- Stategized graphics for internal presentations for and with Broadcast TV news graphics department. Diagrams, metrics, navigation studies for various projects within Disney/ABC Digital Media Group. Created and art directed web and print visuals, promos and external advertisements from vendors with content for posting on live the website, resulting in a more informative internal presentation displays for vendors, visitors and staff employees.
- Applied UI /IA functionality and graphic design for the new redesigned ABCNews website launched in May 2007. Wireframed and mocked interactive prototypes for current projects such as Oscars and coverage of Elections results in 2008, in addition to internal projects in development, a new dynamic news video player, widgets and functionality for enterprise via dynamic community networks.
The Associated Press
The Associated Press (ap.org)
Art Director
- Oversaw team of designers creating interactive news content for its Multimedia division; Product and Web development information architecture for Associated Press Digital’s member web sites
- Assisted in development AP CustomNews, a private-label news service for Web affiliates.
» Over 400 newspaper, broadcast and commercial sites now subscribe, generating nearly $3 million in annual revenue.
» Flash-based news features applications used by sites including CNN, CBS SportsLine and ESPN and estimated $8 million business growth.
» Developed new visual approaches that prompted Yahoo! News to make AP their primary news provider, replacing Reuters. - Partined with producers and editors on a premium online service for the 2004 Olympics, working with both external and internal technology groups.
- Created design for 52 data-driven maps for Elections ‘04 results that were used by over 150 customers including C-SPAN, CBC, Knight-Ridder and Gannett.
- Led and directed interactive projects on the Death of the Pope, NASCAR, FIFA World Cup 2002 S. Korea, Baseball Season, The Oscars, US Elections 2000 AP Coverage, resulting and increase membership due traffic page views on digital Custom News ( Associated Press ) Member Websites across the US.
Additional Professional Experience
Information Architect – Snr. Info DesignerNewsweek Magazine, New York
News Designer at Infographics Department
News Designer at Infographics DeptNew York City Transit Authority (MTA)
Map Designer
Education
Coursework, 2015, D3 for Data Visualization at the Knight Center of Journalism, Austin, TX
Coursework, 2014, in Front End Javascript Design Development at New York University, New York
Coursework, 2000, in Design and Computer Illustration at School of Visual Arts, NY, New York
Coursework in Advertising at Pontifice University of Rio de Janeiro, Brazil
Certification -Topographer / Cartographer Technician – Hydrographic Department, Brazilian Navy, Rio, Brazil
Certification – Topography – Escola Técnica Liceu De Arts e Ofícios, Rio de Janeiro, Brazil
Professional Development and Recognition
Agile Training Certification, 2016
Society of News and Design, 2013
Affiliations
American Institute of Graphic Arts (aiga.org)
User Centered Design UCD (usability.gov)
UX & UI Design Work
Recent UX and UI design performed for NBC Universal, Product Design team serving Broadcast local news TV Stations web sites and mobile apps across the US.
Professional History
I began my professional journey studying topography at the Technical Trade School in my native Rio de Janeiro, Brazil.
In my late teens, I served in the Navy, in the Hydrographic Department as a mapmaker. From there I went on to study Cartography. After my graduation I was invited to participate in the Rondon Project, in the Amazon region. This was followed by other mapmaking projects in Argentina. I was also involved as a cartographic designer for the construction of dams in East Africa.
Years later, I moved to the United States where I continued my professional education and held a position as designer for a signage company in New York.
Aware that I needed to expand my knowledge of typography, I enrolled in the Parsons School of Design for Signage.
Through the 1980s I was involved as a designer with environmental design companies. Computer technology opened doors for me to explore new ways of working in graphic design.
In the early 1990s I formed my own company, Rio Station Graphics, producing annual reports, brochures, real estate maps and technical illustrations for trade magazines. Rio Station Graphics was sold and I became a freelance consultant. Ambitious, I wanted more for my career.
I was pleased to land a position at New York City Transit. My participation as mapmaker and Information Designer helped to develop new maps for public transport. Those maps are still in use today. I am proud of my contribution to the City of New York. After five years at the MTA, New York City Transit.
I accepted an Information Designer position at Newsweek Magazine. Occasionally I was called for consulting work for special projects by other news organizations as well, including Forbes, Black Enterprises Magazines. From Newsweek I was invited to redesign the news graphic section of the New York Daily News.
While I was leaning web programming, a new concept of broadband TV News on the Web, developed by a Company called The Feedroom, caught my attention. I joined the startup as Information Designer Producer. The design knowledge I had from printing design media was helpful expand my knowhow at the digital field.
Moving on with my careers visualizing the news on the web, I joined The Associated Press digital news division as their Art Director. At the AP I built a team of interactive storytelling designers. It is a daily challenge to choose the best interactive stories to present to hundreds of Associated Press members online newspapers.
My eager for new ideas and new challenges led me to Disney’s ABC News Digital. As a Creative Director I supported my creative team of news designers, photo editors and producers and front end developers. It was a fascinating experience working with TV News experience interface design.
My years at ABC News Network were followed by a position as a Senior UX/UI designer editor at Thomson Reuters. It was a thrilling responsibility to create news storytelling and data visualization serving journalists in four Continents.
As I was continuing my journey in the tech creative digital field I returned to Broadcast TV to translate the look and feel, user behavior and storytelling, this time at NBC Universal / Telemundo Stations.
At 30 Rock in NYC I found myself mentoring and leading designers and developers to help the team implementing user experience for apps, mobile web and desktop platforms. In addition to a UX Design Lead job I had the honor of being the NBC Digital Creative Director. At NBC, I soon moved into strategic data analysis on Social Media and internal business presentation graphics.
Since 2016 I have been moving more into consulting and teaching. I still have a hunger for the next data/visual challenge.
I continue pursuing teaching opportunities in information design and visual journalism for those who appreciate data visualization and interactive storytelling. For me, the process of learning and providing value to my clients, students and strategic partners continues.
-SD.
Contact me
Data Innovation Enterprises Summit
